Aura Violet
#6124C7rgb(97 36 199)Official ParathoughtLabs brand kit
Aura, in every useful format.
Download the exact product wordmark, platform icons, and approved background treatments. One primary violet keeps the iPhone app, website, presentations, and printed material aligned.
Download the complete brand kit
Color system
One official violet.
Aura Violet is the primary brand color. Bright Violet supports interaction and gradients without replacing the official mark.
Bright Violet
#8C52F5rgb(140 82 245)Aura Ink
#22172Ergb(34 23 46)White
#FFFFFFReversed markCompany wordmark
Transparent, vector, and print-ready.
Use violet on light surfaces, black for monochrome documents, and white only on approved dark backgrounds.
Aura Violet
Primary transparent wordmark.
Black
Monochrome documents and production proofs.
White
Reversed treatment for Aura Violet or black.
Platform icons
Small enough for a favicon. Large enough for a store.
These flat exports use the official color. Aura’s existing gradient iOS icon remains the approved App Store artwork. The 16–48px files use the first “a” as a legible optical-size monogram.
Violet
White
Black
Ready-made backgrounds
Approved contrast, already composed.
Each treatment is available at 1200×630 and 2400×1260 in PNG, lossless WebP, and high-quality JPG.
Violet on white
Black on white
White on violet
White on black
Keep it recognizable
Do not duplicate the name beside the app icon.
The icon already contains “aura.” Use either the icon or the wordmark in a compact header—not both. Preserve clear space, proportions, and the approved color pairs shown above.